How to drive traffic to your online store – 7 techniques

How to drive traffic to your online store – According to Shopify

You’ve got a product. You’ve taken product photos and written product descriptions. And now you should know How to drive traffic to your online store. You’ve set up your online store, populated it with great content and launched it to the world.

Now what?

Now it’s time to sit back and watch the traffic and sales come flooding in, right?

If only it were that easy.

For many first time eCommerce entrepreneurs. It can be frustrating to work so hard getting your business ready. Only to to hear crickets when you finally launch. Here are the 7 techniques on “How to drive traffic to your online store”.

SOCIAL MEDIA

  • Make Friends on Facebook: Learn how to get started with Facebook marketing – everything from crafting strategic status updates to creating a compelling Facebook page for your store. it is one of the good technique on How to drive traffic to your online store .
  • Network on LinkedIn: Find out how to strategically connect with people, complete your profile, what to post and how to leverage LinkedIn groups.
  • Get Busy on Youtube: Discover how to sell with video, what video software to use, what kind of video content to produce and how to get started with YouTube analytics.

SEARCH ENGINE MARKETING

  • Stand Out on Comparison Shopping Engines: Price driven shoppers often use comparison shopping engines to make a purchase these days. Here, you’ll learn how to leverage these website and get your products in front of more people.
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  • Get On Google Places: Google Places is Google’s answer to the good old yellow pages, and yes even if you haven’t made a dime, you’re going to want to be found on Google Places. In this chapter we show you how.
  • Leverage the Yahoo! Bing Network: Learn how to use paid search ads on the Yahoo! Bing Network to drive targeted traffic to your store.
  • Get Search Engine Optimized (SEO): Search engine optimization (SEO) is often considered by some as the holy grail of Internet marketing. In this chapter we show you how to get your site to rank higher in Google.

PR

  • Get Product Reviews: This is the online guerrilla marketing method of PR. There is a unique benefit of getting product reviews from other websites. That helps increase brand credibility and trustworthiness in addition to word-of-mouth marketing.
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  • Write a Press Release: Learn how to be newsworthy and craft a press release that rises above the noise.
  • Pull a PR Stunt: PR stunts are the ancient version of the viral video. They are loads of fun and help bring tons of attention to your brand if executed well.

CONTENT MARKETING

  • Write a Guest Post: One of the most high-impact ways to get some internet buzz for your business is to write guest blog posts for various websites that are relevant to your niche.
  • Create a Viral Video: Discover the five characteristics of viral videos and how to create your own.
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  • Start Your Own Blog: Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers. All it comes down to is how well you can create valuable content for your readers.

PAID ADS

  • Advertise on Facebook: This is where the power of your Facebook page will become fully realized, especially when it comes to helping you generate sales.
  • Pay for Google Adwords: No other advertising network will give you faster sales results than Adwords. In this chapter we show you how to get started using the platform and generating targeted traffic to your site.
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  • Buy Banner Ads: Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.

TAKE IT OFFLINE

  • Get a Booth at a Flea Market or Farmer’s Market: Nothing beats speaking to potential customers one-on-one and selling to them directly, especially early on when you’re still building your company and you’ll do next to anything to get that first sale.
  • Engage Your Local Business Network: In this chapter we’re going to get into the nitty-gritty of how to effectively network in the real world to get results, and by results we mean sales for your business.
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TRADITIONAL ADVERTISING

  • Get Going with Tradeshows: Trade shows can have a profound impact on your business, especially if you’re the manufacturer or source of your own products.
  • Go Door to Door: This might be one of the most overlooked startup techniques known to earthlings. But it actually can work for digital, subscription and physical products.
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  • Use Print Ads: In the age of online advertising where you can calculate your return on investment to the penny, suggesting print advertising may seem quite unusual. That’s exactly why we’re suggesting it.

 

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